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Ahmed Ali Alhamshary, Y. (2019). Beyond Text and Image: the Style of Communication in Social Network websites'. Journal of the Faculty of Arts - Alexandria University, 69(98), 1-28. doi: 10.21608/bfalex.2019.150352
Yousreya Ahmed Ali Alhamshary. "Beyond Text and Image: the Style of Communication in Social Network websites'". Journal of the Faculty of Arts - Alexandria University, 69, 98, 2019, 1-28. doi: 10.21608/bfalex.2019.150352
Ahmed Ali Alhamshary, Y. (2019). 'Beyond Text and Image: the Style of Communication in Social Network websites'', Journal of the Faculty of Arts - Alexandria University, 69(98), pp. 1-28. doi: 10.21608/bfalex.2019.150352
Ahmed Ali Alhamshary, Y. Beyond Text and Image: the Style of Communication in Social Network websites'. Journal of the Faculty of Arts - Alexandria University, 2019; 69(98): 1-28. doi: 10.21608/bfalex.2019.150352

Beyond Text and Image: the Style of Communication in Social Network websites'

Article 18, Volume 69, Issue 98 - Serial Number 4, October 2019, Page 1-28  XML PDF (595.29 K)
DOI: 10.21608/bfalex.2019.150352
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Author
Yousreya Ahmed Ali Alhamshary email orcid
Damanhour University
Abstract
With the rapid growth of communication technologies, there has been a parallel rapid variation in the forms and the style of ordinary language used on social websites for the purpose of communication. We are surrounded by text and audio messages everywhere. Consequently, new graphological forms and features have emerged. Thus, there is a need to analyze the reasons behind the excessive use of the new features of electronic discourse, and how they are used for communication. Four main aims are considered; first, recognizing the main features of communication in the e-discourse? Second, recognizing how these features are used by Egyptian young individuals. Third, what are the reasons behind using these particular features? Finally, how images represent the ideologies of its users. Corpus of the paper derived from some illustrative visual images and text responses drawn from the official website of the Faculty of Education, Damanhour University. The theoretical framework of this study is based on both models Halliday's Systemic Functional Grammar (2004) and Kress and Van Leeuwen's (2006) multimodality. The findings indicate a change in the linguistic utterance used in e-discourse and the replacement of other forms, such as pictures, with comics or jokes for commenting, word-letter replacement, and motion to communicate.
Keywords
e-discourse analysis; e-social communication; Internet graphology; reading visual image
References
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